Privacy Policy

This Privacy Policy explains how Northeast Landscape Construction (“we,” “our,” or “us”) collects, uses, and shares personal information when you visit our website, submit a contact or estimate form, call or text us, or otherwise interact with our services. We are committed to protecting your privacy and follow applicable U.S. privacy laws and industry standards.

Personal Information We Collect

We may collect the following categories of information when you interact with us:

• Contact and lead data: Name, email address, phone number, property address, project details, estimated budget, and any message you choose to send through our website forms, financing applications, or other contact methods.
• Communications data: Records of emails, form submissions, text messages, or phone calls with us. Calls or voicemails may be logged or recorded where permitted by applicable law.
• Usage and device data: IP address, device and browser type, operating system, pages viewed, time spent on pages, and referral source. We use analytics tools (such as Google Analytics and Vercel Analytics) to understand website performance and visitor behavior.
• Attribution data: Campaign parameters (UTM tags) and similar tracking data to understand which marketing channels, ads, or pages led you to our site.
• Cookies and similar technologies: Small data files stored on your device that help us provide core website functionality, remember your preferences, and analyze site usage.

How We Use Your Information

We use the information we collect for the following purposes:

• Respond to your inquiries, provide project estimates, and deliver our landscape and masonry services.
• Process financing inquiries and connect you with appropriate lending partners.
• Send confirmations, project updates, and service-related communications.
• Send marketing communications about our services, seasonal promotions, and educational content (with your consent and easy opt-out).
• Improve our website, marketing efforts, and overall client experience.
• Detect and prevent fraud, spam, and unauthorized access.
• Comply with legal obligations, record-keeping requirements, and industry regulations.

Texts, Calls, and Email Consent

By submitting your phone number or email address through any form on our website, you authorize us to contact you via phone call, text message (including auto-dialed or pre-recorded messages), and email regarding our services, your project inquiry, or financing options. Standard message and data rates may apply.

You may opt out at any time: reply STOP to any text message to unsubscribe from texts, or click the unsubscribe link in any marketing email. Your consent to receive communications is not a condition of purchasing our services.

Cookies and Tracking Technologies

We use cookies, local storage, and similar technologies for core website functionality, user preferences, and analytics. These may include:

• Essential cookies: Required for the website to function properly (e.g., form submissions, session management).
• Analytics cookies: Help us understand how visitors use our site so we can improve it.
• Marketing cookies: Used to measure the effectiveness of our advertising campaigns.

You can control cookies through your browser settings. Disabling certain cookies may impact website functionality.

How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service providers: CRM systems, email delivery services, analytics platforms, website hosting providers, and payment processors who handle data on our behalf under agreements that protect your information.
• Financing partners: If you apply for financing, your information may be shared with our lending partners to process your application.
• Subcontractors: When necessary to coordinate and complete your project.
• Legal compliance: When required to comply with applicable law, respond to legal process, enforce our Terms of Service, or protect the rights, property, or safety of our company, our clients, or the public.

Your Privacy Choices

You have the following rights and options regarding your personal information:

• Unsubscribe from marketing emails using the link provided in any email.
• Opt out of marketing texts by replying STOP to any message.
• Disable cookies through your browser settings (this may affect site functionality).
• Request access to, correction of, or deletion of your personal data by contacting us using the information below (subject to legal retention requirements and identity verification).
• Opt out of analytics tracking by using browser extensions such as Google Analytics Opt-Out.

Data Retention

We retain project records, contracts, and transaction-related information as required by Connecticut state law, federal tax requirements, and for warranty purposes. Lead and inquiry data is retained for a reasonable period to follow up on your interest and improve our services. When retention is no longer necessary, we delete or de-identify personal information in accordance with our data management policies.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These include encrypted data transmission (HTTPS/TLS), secure hosting infrastructure, and access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it promptly.

State-Specific Rights

Depending on your state of residence, you may have additional privacy rights under state law (such as the Connecticut Data Privacy Act). These may include the right to access, correct, or delete your personal data, opt out of targeted advertising, or appeal a decision regarding your data request. To exercise these rights, contact us using the information below. We will verify your identity as required by law before processing your request.

International Visitors

If you access our website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers and operations are located.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last updated” date at the top of this page will reflect the most recent revision. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: